April 28, 2025 | Neutrogena®, a Dermatologist recommended[1] brand launches its latest digital campaign featuring its new brand ambassador and Bollywood superstar, Shraddha Kapoor. The new Hydro Boost campaign brings to life its science-backed skincare portfolio in a fun and engaging manner underscoring Neutrogena®’s promise of beauty with no compromise.
Recently, Neutrogena® globally and in India introduced its new brand philosophy ‘Beauty To A Science’ that reinforces its promise of ‘No compromise’ in skincare with formulations scientifically proven to work. A science backed brand, Neutrogena® has consistently shaped the global skincare category for the last 90 years with breakthrough, clinically proven skincare solutions rooted in science, providing incredible product experiences with efficacy.
In the new campaign conceptualised by BBDO India and the DDB Mudra Group, Shraddha Kapoor shares her ‘Juicy secrets’ in a playful rapid-fire revealing the secret behind her juicy skin. Shraddha gives a peek of ‘What’s always in her bag?’, her ‘pet peeves’ and her ‘hydration secrets’… any guesses? It’s juicy skin in a jar-Hydro Boost Water Gel. Packed with Hyaluronic Acid and Electrolytes, the formula delivers weightless hydration that goes deep, ensuring deep hydration within the skin[2]
Neutrogena’s new campaign highlights its award-winning Hydro Boost range, including the Water Gel. This commemorates Hydro Boost’s 10th anniversary as one of the brand’s top-selling facial moisturizers, which jumpstarted the hyaluronic acid ingredient category globally. The campaign emphasizes Hydro Boost’s ability to enhance skincare routines with a weightless formula that magnifies the power of hyaluronic acid for juicy, deep[3] hydrated skin[4].
Commenting on the new campaign, Manoj Gadgil, Business Unit Head, Essential and Skin Health & beauty and VP Marketing, Kenvue said, “At Neutrogena®, we aim to provide consumers with superior, clinically proven, dermatologist-tested products with formulations that work and have set the standard for science-backed skincare for decades. In our latest campaign for Neutrogena Hydro Boost, we bring alive weightless hydration and the role of electrolytes in providing healthy-looking skin enabling women to feel their best every day.”
Speaking about her association with Neutrogena® and the new campaign, Shraddha Kapoor shared, “In a world overflowing with skincare trends and complex routines, I believe in keeping it simple yet effective, trusting science, choosing dermatologist-backed solutions, and making informed choices. Neutrogena®️ stands for all this and more, delivering high-efficacy skincare without compromise. Neutrogena Hydro Boost Water Gel is my go-to skincare brand for hydrated juicy skin. Afterall, why just drink water, when one can wear it!”
The new campaign will be seen across popular digital media platforms like YouTube, Meta and Instagram.
About Neutrogena®
For over 90 years, Neutrogena® has been developing breakthrough skincare solutions that both advance clinical efficacy and provide incredible product experience. From science-led innovation to accessible education, we are driven by a mission to democratize skin health & beauty. Our products address skin needs across ages, skin types and tones. For more information, visit https://www.neutrogena.in
About Kenvue:
Kenvue is the world’s largest pure-play consumer health company by revenue. Built on more than a century of heritage, our iconic brands, including Aveeno®, Johnson’s®, Listerine®, Neutrogena®, and Tylenol®, are science-backed and recommended by healthcare professionals around the world. At Kenvue, we believe in the extraordinary power of everyday care, and our teams work every day to put that power in consumers’ hands and earn a place in their hearts and homes. Learn more at www.kenvue.com
Campaign Link: https://youtu.be/c1nQagVBivQ