May 5, 2025: Stayfree ®, one of India’s leading brands in women’s menstrual hygiene recently expanded its product portfolio with the launch of Stayfree Tampons by o.b. This product line combines the global expertise of o.b. tampons with the trusted legacy of Stayfree, catering to the evolving menstrual hygiene needs of the Indian women. With the introduction of tampons within the Stayfree portfolio, the brand aims to provide women with more options for their period protection.
Designed by a female gynaecologist, Stayfree Tampons feature Dynamic Fit technology and a SilkTouch cover, allowing them to adapt comfortably to the body while providing effective absorption. This ensures up to 100% leakage protection and helps minimize common period discomforts such as chafing on thighs, wetness, unease, and frequent sight of blood[1], thereby offering a reliable and comfortable alternative to traditional menstrual products.
“How is the period experience different with a tampon?”, “Does a tampon hurt?”, “How often does one need to change a tampon?”, “Will a tampon get lost?” Women are often concerned about these and many more such questions. To spread awareness and debunk common myths around tampons, Stayfree has launched a new digital film conceptualized by the DDB Mudra Group, enabling women to choose and use tampons with confidence. Disrupting the category since launch, Stayfree Tampons films have brought a fresh communication and visualization like never before. The campaigns spotlight real challenges and concerns faced by women during their periods, including wetness, sudden flow, and staining. With Stayfree acknowledging this reality and providing a new solution with Stayfree Tampons by o.b., it’s enabling women to pursue their life uninterrupted, even on period days.
The new campaign will be seen across popular digital media platforms like YouTube and Instagram. Stayfree has also collaborated with popular national and regional influencers, and leading women’s health experts across markets to create awareness and address myths about tampons.
Manoj Gadgil, Business Unit Head-Essential Health and Vice President, Marketing, Kenvue India, “At Stayfree, we understand that every woman experiences her period differently, and no two days feel the same. That’s why, Stayfree® provides a wide range of products, giving women the freedom to choose what works best for them – keeping them comfortable and confident throughout their cycle. We’re excited to introduce Stayfree Tampons by o.b., designed by a female gynaecologist that liberate women from constant period reminders and offering them a completely new period experience, where they have the freedom to do whatever they wish to – even go for a swim, for example! With our new digital campaign, we bring to life the benefit of a liberating new period experience with tampons and also educate consumers on their usage, truly empowering them to choose the product that best serve their needs.”
Stayfree Tampons are available in two variants, regular flow with a pack of 10 and 20 tampons as well as Super flow which comes with a pack of 10 tampons.
With Stayfree, the choice is yours—Pads or Tampons! Stayfree lets you decide what works best for you!
About Stayfree®:
Stayfree® knows that periods can be difficult. That’s why it has a long heritage of creating products that provide comfortable protection to help women feel at ease during their periods. The brand has been striving to build a healthy relationship between a young girl and her periods so that she can continue to pursue their dreams.
About Kenvue
Kenvue is the world’s largest pure-play consumer health company by revenue. Built on more than a century of heritage, our iconic brands, including Aveeno®, Johnson’s®, Listerine®, Neutrogena®, and Stayfree®, are science-backed and recommended by healthcare professionals around the world. At Kenvue, we realize the extraordinary power of everyday care. Our teams work every day to put that power in consumers’ hands and earn a place in their hearts and homes. Learn more at www.kenvue.com
Campaign Link: https://youtu.be/IthC8eO0pZU