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Making our packaging more sustainable

LPM Refill

At Kenvue, we know the extraordinary power of everyday care — for individuals at every stage of life, for communities around the world and for our planet. We understand how important it is for people to have healthy places they can call home in order to live their healthiest lives possible.

That is why we’re making good on our promise to help people achieve their health goals while also protecting our environment:

  • We’re tackling preventable diseases through education and partnerships, starting with smoking cessation and preventable skin cancers.
  • We’re improving product transparency, beginning with ingredients, so our customers have the information they need when choosing health products for their families.
  • We have been working hard to increase the use of recycled plastic and paper in our packaging. We’re introducing reusable packaging and refill models across our Leadership Brands.

Our promise to reduce plastic usage

As the world’s largest pure-play consumer health company, Kenvue is uniquely positioned to approach the health of people and planet in an integrated way. That’s why we’re working hard to improve the sustainability of our product packaging.

  • We are reducing plastic waste by removing unnecessary packaging and designing more packaging that is recyclable or reusable.
  • We have been working to increase the use of recycled plastic and paper in our packaging.
  • We are investing in partnerships and cross-industry collaborations to realize our sustainability objectives.

Working toward our mission

By choosing our iconic brands, people are using products that not only help them achieve their personal health goals but help them care for the health of the planet as well. Here are some of the ways our brands are reducing plastic waste, increasing use of recycled plastic and paper, and making our packaging easier to reuse or recycle:

Improved recyclability

Kenvue has eliminated pumps from many products, diverting 30 million impossible-to-recycle pumps from landfills every year.

Since 2022, we have used only carton-board certified by Forest Stewardship Council (FSC) in our Nicorette® packaging outside the U.S. This certification ensures the carton-board comes from responsibly managed forests that provide environmental, social and economic benefits.

Listerine® is taking important first steps to use more recycled plastics in our bottles – launching new mouthwash bottles in 2021 made with 50% recycled plastic in the UK and 30% in Brazil.

OGX® Purifying + Charcoal DetoxTM shampoo and conditioner bottles were changed from unrecyclable black plastic to recyclable clear plastic, which has eliminated more than 75,000 kilograms of unrecyclable plastic in North America since 2018.

Similarly, in Europe, Le Petit Marseilles® removed the carbon black plastic from its men’s product packaging — improving recyclability at scale and in practice.

Transition to reuse models

In Europe, Kenvue introduced the first refill format on the market that’s paper-based, reducing plastic by 85% compared to traditional packaging.

Also in Europe, Le Petit Marseilles® launched our first certified organic shower gel, a sulfate-free formula with 98% natural ingredients in a recyclable and refillable bottle — and two large-sized bottle refills for hand soap, saving up to 3.4 tons of plastic a year.

In the US, both Aveeno® and OGX® launched refill formats in 2022, driving as much as 80% savings in plastic compared to current packaging.

Material reduction

In Latin America, o.b. ® SempreLivre eliminated 22 million inserts by printing information on the inside of the carton, saving 45 tons of paper every year.

OGX® is developing solid shampoo bars, eliminating the need for plastic bottles.

Because “total health” includes a healthy planet, we will continue to reduce packaging waste and use more recyclable, recycled and renewable materials across our brands.

We’ve empowered our 22,000 Kenvuers to rethink how we do business and we’re encouraging experimentation and embedding game-changing behaviors in everything we do. While we’re proud of the progress we’ve made and innovative solutions we’ve introduced to reduce the use of plastics in our products, we know there is still a huge opportunity to continue to make changes that will have a positive impact on the planet.