Toronto, Ontario. October 22, 2025 — Aveeno® Canada, a Kenvue brand, is proud to announce its collaboration with the Professional Women’s Hockey League (PWHL) as the Official Body Care Partner, celebrating the strength of athletes, both on and off the ice. Through this collaboration for the 2025-2026 season, Aveeno® Canada aims to emphasize the role of skincare in supporting a sense of strength, confidence, and wellness.
“This collaboration underscores an often-overlooked aspect of athlete care—their skin,” said Vidushi Pandya, Senior Brand Lead, Aveeno®, Kenvue Canada Inc. “Athletes push their limits every day, facing physical and environmental challenges that test their resilience. Protecting and caring for your skin ensures you can show up strong not just in sport, but in everyday life, and we’re excited to deliver this promise to athletes, hockey fans, and all Canadians as the #1 Body Lotion and Body Wash brand in Canada.”
Professional athletes recognize that peak performance extends beyond training; caring for their skin is a key part of their strength. “As a goaltender, having hydrated hands and feet is essential to feeling both physically and mentally game-ready. I grew up using Aveeno® to heal my dry skin from being in cold rinks, so I was thrilled to hear about the work between the PWHL and Aveeno®. To me, this effort is about encouraging me to show up strong both at the rink and in life, and highlighting how caring for your skin is a part of caring for yourself.”– Kristen Campbell, PWHL Vancouver.
Throughout the 2025-2026 season, fans can experience a full-game takeover and three in-game kiosks across the country, featuring an immersive locker-room experience. In addition, Aveeno® will partner with PWHL athletes on engaging social content to share how Aveeno® helps to make Your Skin, Stronger™. As the Official Body Care Partner, Aveeno® will spotlight the NEW Healing Ointment as a key player in dry skin protection and repair, for sports’ and life’s roughest moments.
“We value that Aveeno® is committed to supporting athletes not just in sport, but holistically,” said Chelsea Purcell, PWHL Senior Director of Corporate Partnerships. “By prioritizing overall wellbeing, we are proud to align with a brand that shares our commitment to empowering athletes and caring for multi-generational fans across Canada.”
By showcasing how top athletes use the Aveeno® Healing Ointment as part of their daily care, Aveeno® and the PWHL are helping fans embrace a holistic approach to strength and wellness, proving that stronger skin means they can perform at their best.
The puck drops on the 2025-2026 PWHL season beginning Friday, Nov. 21, with all eight teams hitting the ice on opening weekend. For the full schedule and ticket information, visit thepwhl.com.
About Aveeno®
Healthy-looking skin is beautiful skin. That’s why Aveeno® creates skin care solutions and therapeutic products to nourish and balance your skin from head to toe. Dermatologist-recommended Aveeno® has unlocked the power of science and nature for healthy-looking skin. Aveeno® offers products for face, body, baby, hair, and sun protection. For more information about Aveeno® and its product offerings, visit aveeno.ca.
Aveeno® is a brand of Kenvue Canada Inc.
About Kenvue
Kenvue Inc. (NYSE: KVUE) is the world’s largest pure-play consumer health company by revenue. Built on more than a century of heritage, our iconic brands—such as Aveeno®, BAND-AID® Brand, Johnson’s®, Listerine®, Neutrogena®, and Tylenol®—are science-backed and recommended by healthcare professionals around the world. At Kenvue, we harness the extraordinary power of everyday care to earn a place in consumers’ hearts and homes. For more information, visit www.kenvue.com.
About the Professional Women’s Hockey League (PWHL)
The Professional Women’s Hockey League (PWHL) is a professional ice hockey league in North America that features the best women’s players in the world. It is comprised of eight teams: Boston, Minnesota, Montréal, New York, Ottawa, Seattle, Toronto and Vancouver. Launched on Jan. 1, 2024, the PWHL has broken multiple attendance records and holds the worldwide all-time record for a women’s hockey game. In 2024, the PWHL was recognized by Sports Business Journal as the Sports Breakthrough of the Year and received the top position in the first-ever Canadian edition of the Harris Poll, which ranks companies’ reputations. Visit thepwhl.com to purchase tickets and merchandise and subscribe to the PWHL e-newsletter to receive the latest league updates. Follow the league on all social media platforms @thepwhlofficial.
PWHL, the PWHL Logo, and PWHL team names and logos are trademarks of the PWHL. © PWHL 2025. All Rights Reserved.