Everyday care should always be within reach—and that includes sun safety and awareness. As part of our Healthy Lives Mission, we’re reinforcing a commitment to skin health through accessible education, advocacy, community-driven activations and more.
Here are seven ways our teams and the Neutrogena® brand have shown up to support safer sun practices across North America.
1. Championing sunscreen as a public health essential
Kenvue champions sunscreen as a vital public health tool—engaging stakeholders to expand access and participating in high-impact events like the American Academy of Dermatology Association’s skin cancer screening day on Capitol Hill. There, Kenvuers distributed sun safety education and Neutrogena® samples to help raise awareness.
2. Advancing science-led research to drive healthier behavior
Through partnerships with healthcare professionals and industry associations, our Medical Affairs team is tackling misinformation with rigorous, science-backed research. These efforts are designed to strengthen sun safety education and empower consumers to adopt protective habits.
3. Building expertise through training and community engagement
Neutrogena® has trained over 7,000 pharmacists and 12,000 beauty consultants in collaboration with the Melanoma Research Foundation (MRF) and Walgreens—equipping frontline professionals to recommend sunscreen confidently. The brand also supported MRF’s Miles for Melanoma 5K run/walk across the U.S. to expand sun protection awareness.
4. Expanding access to screenings and support in underserved communities
From hosting SPF Fest in Chicago with MRF and Walgreens to supporting Melanoma Canada’s Mole Mobile—the country’s first mobile skin cancer screening unit—Neutrogena® is bringing sun safety directly to communities. According to the MRF, nearly 93% of cutaneous melanomas are related to excess UV exposure. These activations offer education, screenings and follow-up care guidance, helping to detect skin cancers early.
5. Reaching the next generation through teacher-led programming and cultural moments
To instill lifelong sun-safe habits, Neutrogena® partnered with Young Minds Inspired to launch a free educational program that reached 13.5 million teachers, students, and families—boosting sun safety knowledge by 20%. Through our continued partnerships with Young Minds Inspired, Skin Cancer Foundation, and Health in Hand Foundation, we’re now on track to educate 450,000 elementary and middle school children about sun safety. The brand also showed up at major cultural moments like Coachella and Grand Prix Montreal, offering free sunscreen and education to thousands.