Join the movement to champion self-care for a healthier Europe
With the new parliamentary calendar now underway in Brussels, Kenvue is thrilled to collaborate with relevant EU stakeholders to advocate for the benefits of self-care, make self-care products more accessible to everyone across Europe and support the health and wellbeing of all Europeans.
Our goal is simple: to inspire every European to take control of their own health. By making self-care a priority, you’re not just improving your own wellbeing—you’re helping to build a stronger, healthier Europe for everyone.
Our goal is simple: to inspire every European to take control of their own health. By making self-care a priority, you’re not just improving your own wellbeing—you’re helping to build a stronger, healthier Europe for everyone.
Why self-care matters in Europe: the impact of everyday habits
Self-care isn’t just a personal choice—it’s a powerful tool that keeps our public health system running strong and benefits us all. Establishing a good self-care routine starts with simple, everyday practices that contribute to overall health and well-being. Daily habits like keeping your skin moisturised, maintaining a thorough oral care routine, addressing aches and pains promptly, and prioritising sleep can significantly improve your daily life. Practices like these collectively contribute to a healthier and more resilient European society. Embracing self-care empowers individuals across the continent to manage their health proactively, reducing pressure on healthcare systems and fostering a culture of wellness that strengthens our communities.
Key facts you should know
0
Huge savings for healthcare: Each year, 1.2 billion minor ailments1 in Europe are managed with over-the-counter medicines. This saves healthcare systems about €23.3 billion in medical costs and €10.41 billion in work hours annually.
0
Less strain on doctors: Without self-care, Europe would need an extra 120,000 doctors or each GP would have to work 2.4 more hours a day. With many doctors retiring and fewer replacements, self-care helps fill the gap.
0
Big potential savings: By turning to self-care for just 10–25% of GP visits, we could save an additional €17.6 billion each year across Europe. That’s more money that can go towards other vital healthcare needs.
0
Pharmacists at the frontline: Nearly half of Europeans (49%) opted to visit a pharmacist instead of a doctor last year, even when they thought they might need a doctor’s consultation. About 28% found it more convenient, and 26% chose this option due to long waits for doctor appointments.
0
More healthy options: Europeans are catching on—36% use pharmacies for minor ailments to save doctors’ time, and 12% do so because it’s a cheaper option for the healthcare system.
Our goals
Advocating for Greater Access to Self-Care Products
Calling for policies that ensure all Europeans have easier access to self-care options.
Raising Awareness
Informing the public about the benefits of self-care to empower individuals to proactively manage their health.
Engaging with Policymakers
We strive to work closely with MEPs and key stakeholders to prioritise self-care on the policy agenda in Brussels and throughout Europe.
Be part of the self-care movement
Together, we can make self-care an accessible and essential part of daily life for everyone in Europe. Let’s work together to create a healthier, more resilient future.
1The Association of the European Self-Care Industry (AESGP) – Self-care in Europe: Economic and Social Impact on Individuals and Society