Packaging plays a vital role in delivering trusted health products safely to consumers, but it also carries a responsibility to reduce environmental impact and support a healthier planet. That’s why minimizing plastic use and advancing circular solutions is a top priority.
We have set clear global targets as part of this effort.
- By 20251, 100% of packaging2 will be recyclable3 or refillable4, and virgin plastic5 in packaging2 will be reduced by 25% from a 2020 baseline.
- By 20301, we are working toward a 50% reduction in virgin plastic5 packaging2, reinforcing our commitment to long-term change.
Our packaging strategy is guided by four key principles—reduce, replace, reuse, and recover. These principles drive innovation across our brands and markets and help inform a more sustainable future for our products.
- Reduce:
- Dabao® in China redesigned plastic bottles to be lighter, avoiding over 120 metric tons of plastic.
- OGX® Beauty globally shifted to 100% post-consumer recycled (PCR) plastic for shampoo and conditioner bottles, reducing product waste and carbon footprint.
- Replace:
- Zyrtec® transitioned from plastic blister packs to recyclable paper, cutting about 152,000 pounds of plastic annually.
- Nicorette® reworked packaging into recyclable cartons, reducing the lozenge product’s carbon footprint by 17%.
- Reuse:
- Johnson’s® Baby in Latin America introduced refillable pouches for shampoos and bath products, using mono-material polyethylene packaging that’s recycle-ready.
- Recover:
- Codral® partnered with retailers and waste management in Australia to launch the nation’s largest blister pack recycling initiative, diverting over 7.5 million packs (11 metric tons) from landfills.
And the hard work is paying off. In 2024, Neutrogena® won awards in Brazil for its packaging designs that are both convenient for consumers and more sustainable. The winning designs included tubes and bottles that integrate PCR materials and recycle-ready structures.
We aim to support the transition from the linear economy model toward a circular one. This means reducing our reliance on virgin plastic, improving packaging recyclability, and introducing reusable options—all while maintaining the quality consumers expect.