Based in Bangalore, India, at the Global Capability Center—a hub for cutting-edge technology and data solutions—Nitin Samanta plays a pivotal role as Product Manager, Analytics. Since 2024, Nitin has been supporting retailer promotions across global Kenvue market teams, ensuring shelves stay stocked and customers find what they need.
With a strong passion for data-driven problem solving, Nitin leverages advanced analytics to optimize retail strategies and enhance supply chain efficiency. His work helps Kenvue deliver seamless shopping experiences worldwide.
Outside the office, Nitin enjoys quality time with his wife, Disha, and their playful pet pug.
Read on to discover Nitin’s insights into his role, the power of analytics at Kenvue, and life beyond work.
Tell us about your work as a product manager.
I work on commercial data products, specializing in revenue growth management products—with a big focus on tools used in retailer promotions in markets across Europe, China and Australia. When it comes to this type of work, there’s a lot of opportunity to enhance margins, optimize spending and drive stronger returns on investment (ROI).
Could you explain what “retailer promotions” are all about?
Sure thing. For example, a retailer might offer 40% off a Listerine® mouthwash product one week, or bundle that Listerine® item with a free toothbrush at a discounted price the next week. Part of my job is tracking and providing insights into the costs involved in these scenarios, using rigorous data analysis and machine learning models. These models, trained on historical market data, power analytics dashboards that help us review past performance, forecast budgets, and identify different levers to maximize ROI.
Tell us how you’ve leveraged analytics in other ways at Kenvue.
There was an initiative I supported with a goal of boosting the visibility of Kenvue products on shelves to better attract consumers’ attention. The scale of the task was challenging. We fed images of displays into an image recognition machine learning model, which analyzed all the material and gave us insights into on-shelf availability. This type of information is key because it allows Kenvue to, for example, better match consumer demand with a retailer’s order quantity; it also helps local and regional teams to negotiate more shelf space that corresponds with the actual market share of a given product.
Is there an aspect of your work you find particularly rewarding?
To be honest, it’s supporting these products. Knowing that our brands focus on improving the health of our consumers—I really value that.
Speaking of products—any Kenvue must-haves in your home?
One name that comes to mind is Stayfree®. It’s a feminine hygiene brand that my mother, my wife, my sister—literally all the women in my family—have used for years, so it’s a staple in our household.
What’s life like outside of the office? Any hobbies?
Music is a big part of my life. I play guitar and sing. I’m also a trained percussionist. I love playing badminton, too. And Disha, my wife, and I have what we call our four-legged kid: our pug Aura, who keeps us busy with a lot of outdoor time.
Finally, any advice for a future Product Manager at Kenvue?
I would say come for the adventure and then write your own job description. There’s a lot of room to learn and thrive here. I constantly find new product-focused tools and opportunities to help me grow the business. It’s a fast-paced, fascinating place!