In today’s health and beauty landscape, consumers are looking for more than just effective products. They’re seeking clarity on what goes into their daily routines, where ingredients come from, and how packaging affects the planet.
At Kenvue, transparency is core to our Healthy Lives Mission, built on trust and openness. Our global transparency approach gives consumers the information they need in a clear, actionable way.
For example, Kenvue is a proud member of the EcoBeautyScore Association, a global coalition of over 35 organizations creating a standardized environmental impact assessment for cosmetics and personal care products. The EcoBeautyScore system evaluates products across 16 environmental and health impact categories throughout their lifecycle, resulting in a single, easy-to-understand score. It currently covers four product categories: facial moisturizers and treatments, body cleansers, shampoos, and hair treatments. And its methodology is rooted in the European Commission’s Product Environmental Footprint principles—shaped through collaboration with nonprofits, scientists, regulators, and industry partners.
By integrating EcoBeautyScore into our product development, we’re helping consumers make informed decisions while embedding eco-design into our innovation pipeline. Neutrogena® was our first brand to release its EcoBeautyScore in Germany.
Efforts such as the EcoBeautyScore reflect what consumers care about. With Kenvue’s recently released A New View of Care report indicating that 88% of consumers believe their personal care routines impact their overall health, not just appearance, EcoBeautyScore gives people the information they need to feel confident in their routines.
This is how we deliver trusted care and live up to our values and those of our customers—through innovation, responsibility, and transparency.