A New View of Care:
The power of personal care routines
Simple routines can have a profound impact. This first Kenvue global trends report reveals how daily personal care routines—often just 30 minutes or less—are helping people around the world feel better, age smarter, and live well. Explore the full report—and see how each of us can realize the extraordinary power of everyday care.
Personal care is experiencing a shift
Nearly 9 in 10 people around the world say their personal care routines positively impact their health. Our new research reveals how these everyday rituals are expanding the definition of personal care as consumers are investing in their health.
Personal care routines positively impact overall health
3 out of 4 people say that they actively prioritize their health to maintain their appearance—seeing personal care routines as a proactive tool for long-term well-being.
That shift is especially true for Millennials and Gen Z—with many wishing they had started their personal care routines sooner.
That shift is especially true for Millennials and Gen Z—with many wishing they had started their personal care routines sooner.
A whole-being approach to personal care
Trust shapes influence, but immediacy drives action
In a digital world, consumers still trust healthcare practitioners most for personal care advice. But when convenience matters, many turn to search engines and social media.
For younger audiences, influencers—though less trusted—remain a popular source of inspiration.
For younger audiences, influencers—though less trusted—remain a popular source of inspiration.
Trusted voices vs. trending sources
4 in 5 people go online for personal care guidance
Social media influencers reach 3x more people than traditional media
38% of Gen Z trust influencers for personal care advice
50% of Gen Z and Millennials are more likely to engage with healthcare professionals on social media
Consistency and simplicity support better health
Most people don’t spend hours on personal care, and they don’t need to. The majority finish in under 30 minutes a day—and those who spend just 15 minutes report better overall health.
Small, consistent routines—especially among younger generations—is redefining personal care as a proactive path to well-being. Consistency, not complexity, makes the difference.
Small, consistent routines—especially among younger generations—is redefining personal care as a proactive path to well-being. Consistency, not complexity, makes the difference.
Small routines, big impact
Explore the full findings in A New View of Care
Across generations and geographies, one insight stands out: Simple, consistent routines can have a profound impact on our health and well-being. At Kenvue, we’re committed to understanding what shapes these moments—and helping more people realize the extraordinary power of everyday care.
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