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HLM healthy practices

Maintain healthy practice

We believe in promoting a culture of integrity, ethics and transparency to build trust and create meaningful, long-term value for all stakeholders.


The Kenvue Purpose — realize the extraordinary power of everyday care — guides how we treat our people, innovate, conduct business and design products. We are committed to continually earning a place for our products in consumers’ hearts and homes, and we do this by delivering products that support healthy people and a healthy planet.

Sustainable product innovation

Science-backed innovation and scientific insights are core to our product development process and enable us to successfully introduce new products that meet the dynamic and diverse health and well-being needs of the global consumer marketplace. With the use of new robust measurement tools, we aim to manage the impacts of our products, across our global value chain and throughout the lifecycle of our products. A new internal Kenvue assessment tool, Sustainable Innovation Profiler, will assess how new products deliver against our Healthy Lives Mission commitments, seeking to future-proof products by promoting the adoption of sustainable ingredients and packaging materials.

Our goals & commitments:

  • 75% of new product development,1 using scientific principles,2 will have an improved environmental performance3 by 20304
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What gets measured

Our Kenvue team has evolved our patented Global Aquatic Ingredient Assessment™ (GAIA) to encompass holistic sustainability criteria. Our new Sustainable Innovation Profiler follows International Organization of Standardization methods for life cycle assessments.
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Meeting rigorous eco standards 

Johnson’s® Baby and Aveeno® Baby products have been certified by UL ECOLOGO® for reduced environmental impact. UL ECOLOGO® certified products are verified for reduced environmental impact and their standards set metrics for a wide variety of criteria in some or all the following categories: product formulations that are free of dangerous chemicals, commitments to reduce animal testing, and the product’s impact on health and the environment. Learn more.
Neutrogena Gentle Foaming Cleanser bottle and concentrate

Breakthrough products with less waste

Neutrogena® Gentle Foaming Cleanser is made of only seven ingredients, and is free from fragrances, parabens, phthalates, alcohols, mineral oil and soap. Just take one powder concentrate and add tap water to create a full-sized luxurious foam cleanser. The reusable bottle and pump weigh 94% less than our other full-size cleansers.

Product transparency

Product transparency at Kenvue aims to provide consumers with a deeper understanding of our products, with the intention of engaging and empowering them to make the best choices for themselves and their loved ones.

Our goals & commitments:

  • Provide greater product transparency, beginning with our ingredients
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Ingredients are everything

Using safe, healthy ingredients is especially important when creating products that are part of people’s everyday routines. All ingredients are carefully selected and tested and must pass safety and quality requirements. Our objective is to ensure that the quality, purity and manufacturing of our products meet international, national and local goverment regulations, industry standards, and out internal policies. Our sourcing and quality assessment teams assess our raw material suppliers and contract manufacturers and aim to only work with vendors that meet our safety and quality standards. Learn more about our policies.
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A global approach to safety

We have a consistent, global approach to safeguarding our consumers and employees from exposure to materials of potential concern. We continuously monitor emerging science, regulations on the horizon and sustainability requirements to meet shifting consumer and customer expectations. Learn more about our approach to Responsible Materials Management.
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Building trust through transparency

Kenvue is a member of the EBS Consortium, an international, voluntary initiative of more than 70 cosmetic industry stakeholders, which aims to develop an environmental impact assessment and scoring system for cosmetic products. The Consortium was created to enable consumers to make more informed and sustainable choices about the products they use and address growing expectations from stakeholders for enhanced transparency.
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Brands leading boldly

We’re all about letting you in on what’s in your favorite products. That’s why our brands like Johnson’s®, Benadryl®, Zarbee’s®, Zyrtec®, Aveeno® and o.b.® share information about their ingredients and what they are used for.
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Knowing is glowing

The Neutrogena® Glossary of Ingredients gives consumers visibility into how we formulate our products. Through a dedicated website, consumers can read simple definitions of the ingredients found in Neutrogena® products, offering them the facts they need to make informed decisions for their skin health.


Product quality & consumer safety

We strive to achieve end-to-end quality excellence and safety across all stages of a product lifecycle through our quality and safety management approach. Learn more about our Quality, Safety & Compliance position.

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Earning generational trust

Our brands are often introduced to people by someone who deeply cares about them. That emotional connection to our products can ultimately foster lifelong loyalty. We continue to build consumer trust through enhanced product and ingredient transparency and science-based solutions. Learn more about our policies.
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Holding ourselves to high ethical standards

How we achieve results is as important as the results themselves. In line with our Kenvue Values, we are committed to building trust through science with our consumers, customers and partners by holding ourselves to the highest ethical standards in everything that we do. We operate with openness, maintain business and workplace integrity, and contribute to the well-being of the communities in which we operate.
No animal testing

Cosmetics without animal testing

We don’t conduct animal testing in the research or development of our cosmetics. This means that no fins, fur or feathers are touched as we formulate our cosmetic products. Learn more.

Human rights & labor

At Kenvue, we believe that human rights, which are the fundamental rights, freedoms and standards of treatment belonging to all human beings, must be respected, and that businesses, in addition to governments, have an important role in ensuring those rights. Learn more about our Human Rights position and Sustainable Sourcing position.

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Respecting the dignity of fair & safe work

Everyone has a right to safe, fair and supportive working conditions. We have high standards for how people should be treated, and we expect the same from the companies we do business with around the world.
Solidarity

Global standards. Local impact.

We recognize our responsibility to protect human rights and our commitment is guided by the principles of internationally recognized human rights standards, including the International Bill of Human Rights, the International Labour Organization’s (ILO) Declaration on Fundamental Principles and Rights at Work and the U.N. Guiding Principles on Business and Human Rights.
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Doing our due diligence

Our commitment to respecting and promoting human rights applies to Kenvue locations, operating companies, and business operations worldwide. We recognize that human rights due diligence is a continuous process, and we have policies, processes, training and management systems in place to identify and address human rights-related risks.

Read more about our commitments

We set Healthy Lives Mission goals and commitments to hold us accountable for demonstrating progress.

Nurture healthy people

We aim to advance the well-being of the communities in which we operate and equip them with innovative products and information to make healthier decisions.

Enrich a healthy planet

We strive to enrich a healthy planet by making responsible and renewable choices to help safeguard the earth’s health and resources.

1. New product development includes improvement of existing product or new products in each calendar year.
2. Scientific principles are defined across four pillars — carbon footprint, green chemistry, sustainable packaging and product environmental footprint.
3. Improved environmental performance is defined as improvement in one or more of the four pillars, with no regression compared to the baseline product, measured using Kenvue’s Sustainable Innovation Profiler (SIP).
4. We aim to meet the goal by end of fiscal year and publish the year after.