Ellie Bing Xie is Group President, Asia Pacific, for Kenvue. Responsible for leading a fully integrated, end-to-end team, Ellie drives the company’s growth strategy in the Asia-Pacific region, capitalizing on the rapid acceleration of markets, data, technology and science to win with superior consumer experiences.
Ellie previously served as Company Group Chairman, Consumer Health Asia Pacific at Johnson & Johnson and was a member of the Consumer Health Leadership team. Since 2019, Ellie has pivoted the Asia Pacific business to competitive growth momentum through her leadership philosophy of people first, building brands and unlocking data. She has over 20 years of experience in areas such as brand management, market operation development, talent development, P&L responsibilities and general management.
An agile business builder, Ellie has been at the forefront of modernizing the Asia Pacific business. She has pivoted the business to adopt a digital first mindset by embedding a digitally native approach to understanding and connecting with customers and consumers. Key to this success has been the shift to omnichannel which makes the purchasing of Kenvue brands easier by creating a direct connection between brands and consumers. Most recently Ellie has helped further accelerate the digital transformation with the creation of the middle office which unlocks data across the business creating insights in real time to better serve customer and consumer needs.
Ellie served as President, Consumer Health China from 2015 to 2019. Under her leadership, the China Personal Care business successfully transformed to be a market leader in digital and ecommerce strategies. The lasting impact Ellie has made in China earned her the title as one of Fortune China 2021 Most Powerful Women. Ellie was also consecutively named three years in a row as Forbes China Top 100 Businesswomen List from 2016-2019.
Ellie is a globally experienced leader and has lived and worked in North America, Greater China and Southeast Asia. She joined Johnson & Johnson in 2015 from Procter & Gamble. She began her career in the U.S. at Kellogg Company before joining Eastman Kodak, Gillette and subsequently P&G China.
Ellie holds a Bachelor of International Economics from Fudan University, China and a Master of Economics from the University of Illinois, USA.